Thursday, 30 March 2017

Q4- Who would be the audience for your media product?

When determining our target audience for the final product 'Coercion' we decided to look at other films that from the use of IMDb had similar attributes but also looked upon their demographic like nationality, ethnicity, age and gender. This gave us the understanding we needed to fit a perfect target audience.

The data of which you can source from IMDb gives analysis of each sector of determining a target audience. So firstly we instantly looked upon the information given on 'The Disappearance of Alice Creed' as it was our primary example and inspiration in the project.
From this we noticed that the target age is primarily in the region of aged 30-44 year  old, however the male is the largest demographic of this age group, we can establish this because the male protagonist in the film holds the most power, it is a patriarchal film, so for men watching it, in a way emphasises their feeling of power, empowers their personality. The audience is also of a non-US audience, therefore expressing its UK basis and its popularity and not necessarily needing the US audience. The ratings are both very similar between the female and male gender however this can be expressed because the story line is extremely stressful on a female, it isn't pleasant in how the female protagonist is treated, but also it could be said that the film doesn't show much reality for a female, in that not all females are daughters of wealthy fathers, whom are to be kidnapped. Whereas for a male, not suggesting it is a regular stereotypical situation but violence against women, whether it be domestic abuse does occur.

Another film we used as another main inspiration is The Lovely Bones. Similar to Alice Creed this film shows a more younger female victim but with the similar power struggle. For the Lovely Bones the largest demographic is Males aged 30-44, however a larger overall age group of audience members is 18-29. Again similar to Alice Creed with more of a non-US viewer. One difference is that although more male audience the females that did view it and rate it have in fact rated it higher, this could possibly be because the female audience were more emotionally attached to the story line, therefore see it as a more impact full film on their lives. For the older females viewing the film they could see it as their fears for their own children therefore relating to the parents in the film, and the younger audience if female relating to their fears of a predator male. The cast linking perfectly to the age and gender of the target audience.

Our projects audience profile

The target audience profile for our final production will be similar in the fact that 18-29 year olds will be the masses of our audience, I believe that the female gender of the viewers will rate it higher then the male for the same reasons as mentioned in The Lovely Bones paragraph above. This is simply because the cast and characters we used were chosen from the inspiration Lovely Bones provided, in that the age gap between male predator and female victim, helps to emphasise the power and strength divide therefore promoting the young female fear of our day and age.

Monday, 13 March 2017

Q6- What have you learnt about technologies from the process of constructing this product

What have you learnt about technologies from the process of constructing this product?

The pre-production in my opinion opened my eyes to new technologies, especially in organising the specifics of what we wanted to come from this project and how we were to accomplish it.

The first website we were introduced to was Blogspot, used to record each section of planning and research we have done put towards creating this product. This website is a multimedia platform, enabling us to be: interactive with dialogue and design; to have complete ownership of customisation we envisioned; flexibility of use, where by anywhere we could use it with the advantage of online accessibility connecting us to a variety of sites that can link to blogspot. This enabled research of similar films such as Alice Creed to be more thorough, it allowed us to connect different websites to them post it or about it. Furthermore, Blogspot allows continuous editing of every blog post, if a mistake, it is so easy to change, this is also very useful when planning this project.

The Second and Third website we used for mainly research and parts of planning were for starters Youtube. This is a rich content platform, its so easily accessible with inclusion of such a variety of videos, allowing us to understand and improve new camerawork such as angles, composition and even how soundtracks can be massively useful in creating atmosphere. Using this site meant we could watch other thriller openings on the go, if in school or home they were always at our finger tips to relate back to. The Third site is dropbox, this site is simply used to get access to public sharing of content such as images shared with the whole class for research work.

The Forth and in my opinion most important when talking about providing a platform to do my work and then to share it easily is Google Drive and Docs, this allowed not only an easy base to accomplish tasks on but also to do them collaboratively, allowing creative empowerment within the production group.

Furthermore, websites used in planning for sound and font were SoundFX and DaFont. Both sites provided a vast collection of useful ideas, helping expand our possibilities of what we could produce, it gave us creative freedom and more imagination.

In my opinion production went well in most parts, finding time to film was the hardest part of organisation, however the technology we were given did make it a lot easier in creating an opening thriller realistic enough to the point of having similarities to films we used in research.

The technologies we used were for starters the HD Camera this meant we were able to be in control of the settings such as high or low resolution, the camera also included instant playback meaning instead of having to go away and watch what we had filmed firstly, we could there and then watch and retake specific shots, this also leads to a more effective product but also more creative ability, it meant we could improvise and even experiment with all kinds of ideas without worrying about not having enough memory or time. This is also due to the compact memory the SD holds.

The post-production for the project included editing on Premium Pro. The bonus of using an HD camera meant and this software meant it was non-linear editing software. It enabled us to edit it in any order and refine and tweak our work whenever it was needed with ease as well. But it also again meant there was empowerment in our creativity.


Final Cut Thriller Opening